ORIGIN SOUTH

Background  |  Origin South is a social enterprise and clothing brand focusing n the production of vibrant ShweShwe apparel. Their products are hand-crafted in South Africa.

Objective  |  Origin South wanted a logo which had flair to reflect the bright fabrics they use in their clothing. It was also deemed important that a focus was placed on its place of birth – Africa.

Outcome  |  We combined these elements to form this unique logomark – An OS monogram in the shape of Africa. This mark is bold and exciting and was developed using precise circle geometry. 

Photography: Dana Toerin Photography

“Denis approached my project with the utmost of professionalism. He asked the right questions to really understand what I was trying to portray as a brand. He is responsive and really coached me on my journey to figuring out my brand. I am really proud of the logo he made for me.”  Katie Farrand, Founder