Background  |  In 15 years of operations in Hoi An ancient town, BeBe Tailors has created a perfect tailoring fit for over 70,000 happy customers. They now have locations nationwide and pride themselves in being Hoi An’s most trusted tailor offering superior quality and a guaranteed fit. 

Objectives  |  BeBe were looking to refresh their logo for the following reasons; to create “an international brand that is relatable and reflects high-standards”, the lack of consistency with their visual identity and to differentiate themselves from international clothing retailer, bebe.

Outcome  |  The flow of the new logo design is appealing and helps the brand come across as trustworthy. A subtle connection to tailoring was achieved by leading a thread through the upper stem of the first B. The new design, along with the colours used, further relate high-standards and helps to position BeBe exactly where they should be – as Hoi An’s most trusted tailors.