Background  |  With over 16 years of experience, Wide Eyed Tours is a reputable tour company in South East Asia. They pride themselves in designing personal and tailored holidays to make sure their customers get the very best of what they want. 

Objective  |   Having been in business for so long, it was time for them to update their visual identity to something more adaptable, dynamic and modern.

Outcome  |   The original logo was adapted while maintaining some of its key elements. The triangle was rotated and made equilateral to create an added sense of adventure. The road was replaced by a more meaningful, simplistic, yet subtle eye implying curiosity, observation and “eye-opening” experiences. The logo is finished off by a warm, rounded logotype and a single shade of light green.